Website Design Trends
A hero image isn’t a picture wearing a cape; instead, it’s a large, immersive image that covers most of the screen of a website. Hero images are perhaps the most prominent design trend used across the Web today. Here, we take a look at the hero image trend and several websites using it.
Brutalism refers to websites with a raw, function-over-form look that is anything but sleek. With basic fonts, large or busy text, and little to no visual flash, websites using brutalism certainly stand out — and whether that’s a good thing or not is a cause for debate. Take a look at these websites embracing brutalism and decide for yourself if they’re innovative or just plain ugly.
As the name suggests, “duotone” is a two-color design. Many times, these two colors are blended together to form a gradient. Several large companies have hopped on the duotone bandwagon as you’ll see in the examples here.
Over the past few years, website design has conceptually evolved from a linear design — designing a web page like a word processing document, top to bottom — to a “content block” design. The content block concept views web pages as a grid, with multiple columns and components assembled together to form a web page like pieces of a puzzle. Here, we examine the content block trend and several websites using a grid layout design.
Single-page websites are trendy, but are they a good idea? How does using only one page affect your SEO? We explore the pros and cons and provide examples of effective single-page sites here.
Building on the hero image website design trend, many websites use a color overlay over an image to make text easily readable.