If you own your own business, you likely understand how important it is to have a strong presence on the Internet. In a world where everyone can have a voice, you need a way to make yours stand out. Your website is an essential catalyst — perhaps the most important — for carrying out your brand’s identity. At the same time, however, hiring a professional requires a financial commitment. Should you hire a professional to help? Here are a few things to consider to figure out which option is best for you.
3 reasons to create your own website
1. You like learning new things.
If the idea of learning something new excites you, you might enjoy learning how to create your own website. There’s a lot to learn, but once you’ve learned how to do it on your own, it’s a great feeling to know you have complete control over every aspect of your website!
2. You’re a DIY-type.
If you enjoy the feeling you get from completing a DIY project, you might get the same satisfaction out of creating your own website. It’s the digital version of a DIY project.
3. Technology comes naturally to you.
If you’re tech-savvy, you’ll be able to learn the ins and outs of creating a website more easily. WordPress is fairly intuitive and easy to use, but if you’re already good with computers, smartphones, and other gadgets, you’ll have a definite leg up.
3 reasons to hire a website designer
1. You’re overwhelmed with responsibility or short on time.
If you’re a solopreneur, every aspect of your business falls in your hands. You’re your own administration department. You’re your own clerical department. You’re your own marketing department. It might feel like you’re working 5 jobs just to keep your business running. And in some ways, you are.
Add the arduous task of designing your own website to your already-full plate and you might feel overwhelmed. Designing a website takes a lot of time, and time is money — especially when that takes time away from actually running your business. If you’d have to say no to a moneymaking opportunity to take on the responsibility of creating your own website, it might not be worth it.
2. Technology isn’t your thing.
As mentioned earlier, creating a website is like a digital DIY project. If you’re more comfortable in the physical world than the digital realm, learning completely new software to create your website might be daunting.
3. You need additional perspective.
Maybe you’ve been working on ideas for your company’s branding and you’re getting stuck or you’ve realized you don’t have a cohesive sense of how you want to portray your brand. A good website designer will do more than fill in the boxes on a template. The best website designers will learn your company’s needs and create the perfect site to express your company digitally.
What to do next
Whether hiring a designer is the right choice for you or you’re opting to create your own site, we’re here to help. If you’re looking to hire a designer, contact us and we’ll be happy to help. If you want to create your own website, check out our 40 Days to a DIY Website course. There, you can learn how to set up and design a site completely on your own, or we also have options to provide some assistance with the more challenging aspects of designing a site while still teaching you how to create a site on your own.