An XML sitemap functions as a roadmap for search engines to discover the content on your site. Sometimes, pages on your site aren’t discoverable through your menu or other means, but you’d like search engines to index those pages. This is where an XML...
We’ve all experienced a point in our lives where we’re stressed for time. Life gets busy, and you might wonder where you can cut some corners to save time. Perhaps one of those places is your website. In a busy season, some people ignore their website...
For the past couple of months, Google has been experimenting with a new layout for their search results. The most important change to this new look is the inclusion of favicons in search results. Here’s what this change means for your website’s SEO and how...
It’s fascinating to see how SEO is discussed outside of the website design world. Especially with people looking for a new website, requests like “Must have SEO” are common. But is SEO something you can simply “have?” How does SEO...
Note for transparency: Our highest-ranking pages and the specific ranks of some of these search terms have changed since this research was originally conducted. However, the trends we discovered are still relevant and informative. SEO best practices can help...
